Discover your power, express your individuality, and connect with a global community. Join us as we explore, grow, and inspire together

OUR MISSION

We provide platforms for young women who are inspired and empowered to embrace their individuality and champion their dreams, fostering Community Engagement, Personal Growth, and enhancing Global Perspectives. This is because they have the potential to shape the world with their unique voices and actions.

KEYWORDS

Personal Growth

This concept focuses on the development of self-awareness, skills, and confidence that enable young women to realize their full potential. At Seventeen, Personal Growth is about encouraging young women to embrace their individuality, develop their talents, and overcome challenges. The goal is to help them build resilience, foster creativity, and cultivate a mindset geared toward lifelong learning and self-improvement.

Community Engagement

Community Engagement at Seventeen is about fostering a sense of belonging and active participation within a supportive network. This involves creating opportunities for young women to connect, share experiences, and collaborate on initiatives that have a meaningful impact on their communities. Whether through online platforms, live events, Community Engagement aims to build strong bonds among members, encouraging them to support one another and work together towards common goals.

Global Perspectives

Global Perspectives entails broadening the worldview of young women by exposing them to diverse cultures, ideas, and global issues. Seventeen promotes this understanding through educational content, cultural exchange programs, and co-branding initiatives that highlight global issues and solutions. This aspect of the brand is crucial for preparing young women to thrive in a connected world, fostering global citizenship, and encouraging them to make a positive impact on a larger scale.

OUR BRAND

The Visual Strategy Guide

This guide presents the research and thought process behind the design. It likely includes market analysis, design concepts, and strategic objectives that shaped the visual approach.

The Visual Development Guide

This guide details the process of developing the new logo. It might discuss the iterations the logo went through, the feedback involved, and the final decisions made.

The Visual Standards Guide

This guide provides clear guidance on how to use the new brand identity. It probably includes specifications for logo usage, color schemes, typography, and applications in different media to ensure consistency across all branding materials.