We believe that the unique views and creativity of young women can drive societal and artistic innovation.

ABOUT SEVENTEEN

Seventeen is an American magazine primarily for teenage girls, first published in 1944. American magazine that has evolved from its original focus on fashion and beauty to a broader teen lifestyle platform, we'll build on its rich heritage while reimagining its future to resonate with today's teenage audience. The goal is to maintain the core essence that has made Seventeen a trusted name among teenage girls while refreshing its identity to align with contemporary values and interests.

OUR HISTORY

OUR NEW LOGO

In redesigning the brand, the key concepts are empowerment, inclusivity, and confidence. The new mission for Seventeen is to inspire young women, granting them greater strength and self-assurance. The aim for the new logo is to reflect a sense of power, moving beyond just a sense of girlhood.

LOGO DEVELOPMENT

In this round of logo visual development, I focused on exploring the Seventeen brand from three aspects.

ROUND 2

Based on our sketches, we identified a few concepts that worked best and continued to iterate until they are as close to finished as possible. We selected several markers from.

ROUND 3

Based on the direction chosen in the previous round, this round involves the final exploration of that direction to identify the most suitable logo option.

FINAL LOGO

FUTURE PROSPECTS

In an ideal future state, Seventeen magazine will evolve beyond a magazine brand into a more sophisticated global brand, leading trends in young women’s lifestyle and self-development, enabling them to be full of confidence and creativity. The brand will dedicate itself to deep self-exploration, enhancing global awareness, and driving social change, attracting a broad international audience with refined, multicultural visual designs and global communication methods.