At Seventeen, the emphasis on Personal Growth is about empowering young women
FUTURE PROSPECTS
In an ideal future state, Seventeen magazine will evolve beyond a magazine brand into a more sophisticated global brand, leading trends in young women’s lifestyle and self-development, enabling them to be full of confidence and creativity. The brand will dedicate itself to deep self-exploration, enhancing global awareness, and driving social change, attracting a broad international audience with refined, multicultural visual designs and global communication methods.
[EN 02] Environments
Seventeen Flower Pop-Up Events
Introduction: Flower Pop-Up Interactive Experiences.
Description: Hosting a series of temporary events such as art exhibitions, creative markets, and interactive workshops, these activities aim to engage community members and introduce them to new experiences.
Mission Focus: Our floral-themed pop-ups reinforce our mission of providing platforms for young women to embrace their individuality and champion their dreams by providing a creative space to explore sustainability and appreciate natural beauty, fostering Personal Growth and enhancing Community Engagement through artistic expression.
Differentiation: Unlike traditional floral events, our Floral Fusion Pop-Ups integrate flowers with fashion, art, and environmental education, creating a unique experience tailored specifically for seventeen-year-old girls, encouraging their self-expression and learning.
A display cabinet decorated with flowers
A display cabinet in a flower pop-up shop
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Conceptual flower display image
[SX 01] Experiences
Seventeen Fest
Introduction: Festival Celebrating Young Women’s Voices.
Description: A festival that combines music, art, and motivational speeches, aimed at showcasing and celebrating the achievements and influence of young women across various fields.
Mission Focus: The festival reinforces our mission of providing platforms for young women to embrace their individuality and champion their dreams by organizing a collective celebration that encourages Community Engagement and nurtures Personal Growth, demonstrating their power and potential to expand global perspectives and actively participate in their communities.
Differentiation: More than just a music and arts festival, it emphasizes women’s empowerment and social impact.
A girl dancing at a festival
Festival admission ticket
A girl enjoying a festival
[SE 01] Services
Seventeen Emotional Support Services
Introduction: Emotional Support and Resources.
Description: This service offers online psychological counseling and a mental health resource library, including video conferencing, mental health toolkits, and emergency support hotlines to help young women manage their emotions and improve their mental well-being.
Mission Focus:These services reinforce our mission of providing platforms for young women to embrace their individuality and champion their dreams by enhancing Personal Growth through boosting confidence and creativity, and by promoting Community Engagement and Global Perspectives through mental health support
Differentiation: Tailored specifically for young women, considering their unique mental health needs, distinguishing it from generic mental health service platforms.
A girl seeking advice
An emotional counseling session
A counselor guiding a girl
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