At Seventeen, the emphasis on Personal Growth is about empowering young women

FUTURE PROSPECTS

In an ideal future state, Seventeen magazine will evolve beyond a magazine brand into a more sophisticated global brand, leading trends in young women’s lifestyle and self-development, enabling them to be full of confidence and creativity. The brand will dedicate itself to deep self-exploration, enhancing global awareness, and driving social change, attracting a broad international audience with refined, multicultural visual designs and global communication methods.

[CO 01] Co-Branding

Seventeen Youthful Empowerment Beauty Line

Cosmetics storage bag

A girl applying makeup

Introduction: Empowering Beauty Choices for Young Women.

Description: This co-branded line of cosmetics, developed with eco-conscious beauty brands, is tailored for 17-year-old girls. It features natural, cruelty-free products like foundations, lip colors, and eyeshadows made from sustainably sourced ingredients.

Mission Focus: Offering beauty products designed for their specific age and values reinforces our mission of providing platforms for young women to embrace their individuality and champion their dreams by empowering them to confidently express their individuality, engage with their Community, and make environmentally responsible choices that reflect Global Perspectives.

Differentiation: Unlike general cosmetic lines, our Youth Empowerment Beauty Line focuses on the unique needs and preferences of young women, promoting gentle care for young skin and ethical beauty standards.

Two girls shopping in a cosmetics store

[SX 02] Experiences

Seventeen Interactive Webinars and Work

Introduction: Interactive Webinars and Workshops.

Description: This series of online webinars and workshops covers a variety of topics, such as career development, healthy living, and entrepreneurship, aimed at educating and inspiring young women.

Mission Focus: Our interactive webinars and workshops reinforce our mission of providing platforms for young women to embrace their individuality and champion their dreams by offering opportunities for Personal Growth and Community Engagement, encouraging them to develop new skills and broaden their global perspectives while actively participating in their communities.

Differentiation: Utilizes an interactive and participatory online learning approach, distinguishing it from traditional passive learning or lecture formats.

Two girls in an online meeting

A girl presenting her assignment online

Two girls communicating with each other

[PR 01] Products

Seventeen Empowerment Stationery Line

Introduction: Empowering Stationery Collection for Creative Expression.

Description: This product line includes uniquely designed notebooks, planners, and writing tools, each adorned with inspiring slogans and artistic illustrations. It is crafted to spark the creativity and self-expression of young women.

Mission Focus: This collection reinforces our mission of providing platforms for young women to embrace their individuality and champion their dreams by offering stationery that inspires creativity and personal expression. This approach enhances personal growth and self-confidence while fostering Community Engagement and broadening Global Perspectives.

Differentiation: Unlike other stationery brands, Seventeen’s collection focuses on themes of empowerment and self-improvement, emphasizing personalization and the expression of inner strength.

A girl buying notebooks in a stationery store

A girl shopping in a stationery store

Stationery store shopping